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关于
《中国品牌药机》
《中国品牌药机》是上海信销和香港文化传媒出版社联合发行的一本英文杂志主要面向海外发行,协助您迅速提升企业知名度,打造国际品牌。
一、杂志发行
合格的读者群
确保您把握无限商机
PMC杂志读者经过双向选择、严格筛选。PMC每期杂志分别直达3-5万名经严格资格认证的读者,他们或是生产企业的决策者,为设备、原料采购制定计划并执行决策;或是公司管理人员,为采购做评估,提建议;或是研发人员和科学家,发明、测试并评估产品,他们的意见和建议将作为公司决策层决策的重要依据。这些读者就职于国外大型药厂,食品,日化企业,及国内年营业额在100万美金以上的企业。
PMC杂志的读者,无论是享受免费赠阅还是订阅杂志,都需要填写《免费赠阅读者登记卡》。姓名、职位、行业等重要信息,均须经过位于上海的话务中心的确认。我们每年会对每位读者的信息进行更新和再次确认。
杂志4大发行渠道并行
全方位覆盖有效读者群
A:海外展会发放
:信销公司每年预计在境外参加6场以上专业会展,每场展会花重金争取得到最好展位
给客户争取更多的展示机会,并且杂志发放都是采用登记式的发放确保每本杂志都发放到有效客户手里。
B:国外合作单位联盟推广。
C:E-MAIL的形式发放:由我们的外贸人员通过E-MAIL的形式主动向国外药厂发放我们的杂志(因为我们拥有很多国家的药厂数据库)
D:电子版的杂志:在我们的英文网www.machineofchina.com上有电子版杂志可以无限量下载!
二、我们最独特的优势:
A:第一本,唯一一本英文版海外发行杂志:《中国品牌药机》是行业内第一本,唯一一本定位高,英文版并向国外发行的专业宣传中国优秀药机的杂志。
B:直观形象的杂志名称:《中国品牌药机》,因为很多外商了解中国药机的渠道不是很多,所以我们这本杂志在某一种意义上有一定的引导性,让国外的采购商感觉在我们上面做宣传的都是中国最优秀的药机企业。更增强了我们客户在采购方眼中的可信度。
C:优秀的后续服务:
也许对于很多媒体来说做平面宣传,只要把客户的彩页刊登上去了把杂志发放出去了就相当于一个交易基本完成了,然而这对于我们来说是远远不够的!因为客户在上面做宣传最大的目的是想得到更多的优质采购方的关注甚至优质的采购信息。但是只是把杂志发出去然后被动地等待采购方的讯盘是不够的,而更需要的是主动出击去和那些外商联系。因为现在毕竟是买方市场!鉴于此:我们的杂志在发放时都采取的登记式发放,并且我们的参展人员会尽量询问出来参展的人具体是想了解什么设备的。并且有针对性地推荐我们的客户。回来后我们都会把收集到的名片整理分类以电子版的形式传递给我们的客户。便于客户的外贸人员对这些意想采购方进行深度沟通。同时我们公司的外贸人员也在对这些意想采购方进行跟踪联系,如果有最新的采购动态我们都会在第一时间反馈给客户的。这样的话可以充分利用一切资源更大程度上扩大企业的知名度和加大成交率的!
三、网站Online服务
www.machineofchina.com:
大型英文中国药机出口门户网站,有力地帮助贵司开拓网络销售渠道。广告商用相当于网络维护成本的费用即可在信销网站上进行宣传。信销网络推广模式是平面媒体的有力补充。一次性投入即可获得至少12个月365天100%的曝光率。
《PMC》is
an English Magazine for oversea distribution to help
upgrade reputation of your company and let your
products become international brands .
First
: the magazine issued
Suitable readers make you grasp the enormous
business opportunities .
The
readers of
《PMC》was
through two-way selection ,strict screening . Each
phase of 《PMC》is
directly on the hand of 30-50 thousand people as
follow : some of them are the director and exactor
for purchasing equipments ,materials and etc ; some
of them are the managers for evaluating and
recommendation ; some of them are researchers and
scientists who invent ,test and evaluate products .
Their views and suggestions will serve your
decision-making as the gist . Most readers are
working in large oversea pharmaceutical companies ,
food and cosmetic companies , and big domestic
companies which annual turnover is more than 100
million dollars .
The
readers of《PMC》,whether
it is enjoy for free or subscribe to magazines, are
required to complete a “complimentary registration
card “which including name ,occupation , business
line and other information . And they should also be
confirmed for the phone centre located in Shanghai .
We will update the information of all the reader
every year .
The four channels to distribute
《PMC》,
cover the effective readers at all parts
A: Exhibition of overseas: Our company plan to
attend more than six bouts of oversea professional
exhibition . Every bout we spend a lot to strive for
the best booth to gain more opportunities for the
customers . The distribution of the magazines are
based on registration to ensure them on the
effective customers’ hand .
B: Promoted by the cooperation of foreign union
units
C: Sent by E-MAIL : Our co-worker in foreign trade
department will release our electronic version
magazines to foreign pharmaceutical companies by
initiative way .(because we have the database of
many foreign pharmaceutical companies )
D: electronic version of the magazine: in our
website www.machineofchina.com
which can be download limitless
Second, our most unique advantages:
A: The first, also the only one in English overseas
distribution magazine:
《PMC》is
the first and also the only one English magazine
with high point which is distributed to foreign
countries to publicize Chinese outstanding
pharmaceutical machinery .
B: visual image of the magazine title: "China's
brand of pharmaceutical machinery" There are a few
channels for foreign businessmen to understand
Chinese pharmaceutical machinery . So our magazine
as a guide for foreign customers know the
pharmaceutical machinery in China and let them feel
the pharmaceutical machinery companies on our
magazine are the best machines in China . It enhance
our customers credibility in the eyes of the buyers
.
C: excellent follow-up services:
Perhaps many media publicity just put their
customers advertisement on their magazine then all
the things are over . But this is just a part of our
work ! Because the main purpose of our customers is
to gain more buyers’ attention even the purchasing
information . It is not enough to release the
magazine and wait the inquiries , the more important
thing is to positively contact with the foreign
buyer
After all, it is a buyer's market! For this : the
release of our magazines take the registration
way and our staff will try their best to ask the
equipments which buyers were interested at that time
. And we recommend our customers in a targeted way .
We collect business cards according to different
request and send them to our customers by electronic
form . Our co-workers in foreign trade department
will track these buyer and feedback our customers at
the first time when there are some new information
from the buyers . This can effectively use all
resources to expand the reputation of our customers’
companies , and increase the turnover .
Third, our web online services
www.machineofchina.com : large-scale English
version of Chinese pharmaceutical machinery portal
for export ,effectively help your company extend
Internet sales channels. Our customers can publicize
their products and company on our website just cost
the lowest price (for maintaining the web ). Web
popularizing is the complementarity for the magazine
. One-time investment on our website can get at
least 12 months (365days )visibility(100 percent)
on our web .
Hope
the information above can help you understand our
《PMC》
better .
Thanks
for reading this . And hope we have the opportunity
to cooperate |